Green Green, Ain’t Going Away…

Yep, “green” is here to stay. In the home building industry, as any of in the others – clothing, groceries, manufacturing, etc. – “green” comes in varying “shades”. It’s critical for all of us in the Home Building Industry to qualify our customers and clients very early in the sales process. It doesn’t matter whether you’re a skilled trade’s person, supplier, distributor, designer, builder or realtor – all have to understand right away what the green level is of our customer.
After all, they are depending on us as industry professionals to know what their expectations are and then produce that product or service that meets that expectation. In all areas of the construction industry, there are many products that claim to be green that don’t really qualify. Since little has been established in the way of industry standards in many areas, the appliance industry is pretty straightforward.

The government initiated the Energy Star program back in 1992 for the home appliance industry. Those products that meet the ever increasing energy use goals, earn the energy star seal. That assures everyone that these products are among the most efficient available in terms of energy consumption. (Not all appliance categories are rated – ranges & ovens for example aren’t because the energy consumption difference is negligible across all the brands manufactured).

So, selecting the specific model of an appliance on a showroom floor and measuring the shade of it’s shade of green compared to others you’re considering is pretty easy. If your client is really serious about being a deep shade of green though, what about the manufacturer that produced that product? If it’s important to them, it should be important to you.



I’m proud to say that - Sub Zero/Wolf was green before “green was cool”! In fact, back in 2007 Sub Zero/ Wolf was ranked #6 in the world by the Image Power Green Brands Survey among the top ten green companies. We earned that rank for more reasons than I’ll go into here, but just a few are; all of our products are manufactured in the continental US (no big carbon foot print), we use recycled materials wherever possible (i.e. -in our stainless steel and all “plastics” products) going in and then recycle all the waste materials, we produce no waste water at the point of manufacture, and finally, we build a refrigeration product that’s engineered to preserve food longer – eliminating half of the annual food waste for the average American family!
So, understand the shade of green your customer is seeking, then match that up with your products and/or services. When you do that, you’ll enjoy more of the other green we’re all interested in – the greenback!

Larry Campbell
Sub Zero / Wolf
2615 E. Beltline
Carrollton, TX 75006
Lcampbell@subzero-wolfsc.com